“A rollicking tale of family intrigue and inventiveness . . . Riveting.”
—Andrew Solomon, author of Far and Away
“An amazing American story!”
—Douglas Brinkley, author of Rightful Heritage
“The Kelloggs: The Battling Brothers of Battle Creek” is the first and last word on the siblings who made a fortune in health and food manufacturing. And battle they did."
The Boston Globe
"One of the 12 Best Books of the Summer of 2017"
"Markel's incandescent scholarship and his incisive analysis shine through this book."
Siddhartha Mukherjee, Pulitzer Prize winning author of The Emperor of All Maladies
"An insightful and entertaining dual biography of the battling Battle Creek boys."
The National Book Review
“…compelling...Markel makes it clear that, despite his backing of eugenics, some of John's positions were indeed visionary, especially his warnings against smoking."
Wall Street Journal
"Serious and in every way commendable — in its painstaking research, its superb prose and storytelling, and most importantly, its energy and spirit. Surely some element of our collective childhood lies at the heart of this tale, and gives it its special edge and fascination — and streak of rogue humor. Chapter by chapter, in one finely crafted paragraph after another, Markel holds your interest "
David Walton, The Dallas News
"…when I was growing up, Battle Creek was this kind of mythic place for me… I’d have breakfast cereals for breakfast and, whether it was Post or Kelloggs, the address would be Battle Creek and I would stare at the cereal boxes and there wasn’t much to read on them, so you were always seeing the name Battle Creek and there was always a come-on the boxes, if you wrote to the address in Battle Creek you’d get free something or other, a souvenir of the cereal. It would all lead back to Battle Creek. I had no idea what that was or what that meant but it sounded like a really interesting name. Who knew what kind of battles went on there that helped to produce these cereals?
Terry Gross, NPR’s Fresh Air
"How Corn Flakes Revolutionized Breakfast. Howard Markel’s new book, “The Kelloggs,” reveals the creation of this quintessential American pantry staple."
The Daily Beast
“The definitive biography of the Kellogg brothers”
"No American history or health collection should be without this winning biography of two brothers whose stormy relationship changed America."